The below article is a fantastic insight into the common misconceptions of online stores by Ian Mills over at Huffington Post After lengthy discussions with my support team, who work actively with over 500 new ecommerce businesses, we have unanimously agreed that these are the 5 biggest mistakes...
Want more customers? Who doesn’t! Try some of these ideas below and get growing in 2019! 1. Affiliate Businesses Find non-competing businesses that cater to your target market and create a mutually beneficial offer. Win Win! 2. Local News Winning Competitions, new product lines, opinions on local...
Analytics is an encompassing and multidimensional field that uses mathematics, statistics, predictive modelling and machine-learning techniques to find meaningful patterns and knowledge in recorded data. Today, we add powerful computers to the mix for storing increasing amounts of data and running sophisticated...
When Google ranks your site, it looks for two things – authority and relevancy. What does this mean? AUTHORITY As humans, we instinctively appreciate that if we read something on the CNN or BBC websites, it’s more likely to be true than if we read it in some random blog. The reason is because these...
A lot of business owners mistake email marketing with spam however dollar for dollar email marketing is the best return on marketing investment of the current options. A well curated database of emails is an incredibly powerful resource for your business as these are people that already know you, like you, and...
I use to hear this all the time in previous roles – people have spent thousands of dollars (sometimes tens of thousands) building their dream website and then weeks, or months, would go by and…. crickets. Not only are they not getting sales, or calls or enquiries- they’re not even getting visitors....
Check out this amazing infographic by Marketpath about why mobile responsive websites are so important for SEO: As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is...