Email Marketing – Why/When/How?
A lot of business owners mistake email marketing with spam however dollar for dollar email marketing is the best return on marketing investment of the current options.
A well curated database of emails is an incredibly powerful resource for your business as these are people that already know you, like you, and are interested in your product. They’re right on the edge of doing business with you and have asked you to keep in touch – it’s a salespersons dream!
But there are best practices and things to be aware of. Nobody likes being spammed and similarly no one likes receiving content that’s not relevant to them so be sure to space out your emails and segment your lists into categories based on relevant demographics (products viewed/age/location/etc).
Our handy Email Marketing Plannerhelps businesses create engaging and relevant emails each month for their database that customers want to receive and open.
You’ll never be stuck again wondering what to put in your email out or how often to send – the planner covers the first questions and your customers feedback will answer the second.
Email us to request our Email Marketing Planner – it’s free!
For more great hints on Email Marketing check out this great article by Neil Patel